Lonneke — When you say Asia, you think of rice. But the Mekong Delta takes this notion to a whole new level. Known as the 'rice bowl of Vietnam', the region is famous for its meandering waterways and flourishing farmland and produces around half of Vietnam’s agricultural output - this comprises millions of tonnes of rice. Read more
Arjan — I got inspired by the jute rice bags we saw, stacked on boats, trucks and on the back of motorbikes. I wanted to give the design a timeless look, like it was designed half a century ago. To match that, I drew all the letters by hand and gave room for the spontaneity of imperfectness.